Held two simultaneous senior government roles — Digital Marketing Director at the City Government of Tijuana and Coordinator at the Secretariat of Public Security — managing institutional digital strategy for a city of 2M+ citizens while leading cross-agency teams and high-profile political campaigns.
Led Tijuana's full digital transformation — social media, SEO, web development, and official communications coordinated directly with the Mayor's office
Managed branding, web, SEO and social campaigns at the Secretariat of Public Security aligned with national safety programs
Directed digital strategy for multiple political campaigns — managing candidate positioning, SEO, social presence, and voter engagement across channels
Led and coordinated cross-institutional teams across both government bodies simultaneously